Decoding Luxe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Decoding Luxe write by Mahul Brahma,. This book was released on 2017-07-10. Decoding Luxe available in PDF, EPUB and Kindle. Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Dark Luxe
Dark Luxe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Dark Luxe write by Mahul Brahma,. This book was released on 2019. Dark Luxe available in PDF, EPUB and Kindle. ‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
Luxe inferno
Luxe inferno - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxe inferno write by Dr. Mahul Brahma. This book was released on 2020-04-20. Luxe inferno available in PDF, EPUB and Kindle. Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
The Quiet Luxe
The Quiet Luxe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Quiet Luxe write by Dr Mahul Brahma. This book was released on 2023-12-02. The Quiet Luxe available in PDF, EPUB and Kindle. The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Bharat, A Luxe Story
Bharat, A Luxe Story - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Bharat, A Luxe Story write by Dr Mahul Brahma. This book was released on 2024-02-01. Bharat, A Luxe Story available in PDF, EPUB and Kindle. Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.
