Aaker on Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Aaker on Branding write by David Aaker. This book was released on 2014-07-15. Aaker on Branding available in PDF, EPUB and Kindle. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Leadership Brand
Leadership Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leadership Brand write by David Magellan Horth. This book was released on 2016-12-15. Leadership Brand available in PDF, EPUB and Kindle.
Business Execution for RESULTS
Business Execution for RESULTS - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Execution for RESULTS write by Stephen Lynch. This book was released on 2013-04-15. Business Execution for RESULTS available in PDF, EPUB and Kindle. Ready for Better Business RESULTS?In this practical guide for small to mid-sized companies, Stephen Lynch takes you through the proven strategic planning and business execution processes you need to drive better business RESULTS. This is not just theory. Stephen works in the trenches. As Chief Operating Officer of RESULTS.com - the Business Execution Experts - he knows what it's like to run and grow a business. Business Execution for RESULTS sets out a framework that utilizes best-of-breed concepts and tools. It's a process that thousands of RESULTS.com clients all around the world use to get RESULTS. RESULTS.com's business model gives it a unique and privileged insight into what really works and what doesn't when creating and executing a winning strategy. To save you from spending several lifetimes trying to figure it out on your own, this book will show you:- Why it all starts with a big goal- The importance of strategy (and why Jim Collins was wrong)- How to analyze your industry the right way- How to choose your game and play that game to win- Why most companies get their SWOT analyses wrong- How to make your performance visible- How to really hold your people accountable In Business Execution for RESULTS, Stephen replicates the methodology he personally uses when he works with leadership teams of small and mid-sized firms globally. It incorporates the best of dozens of effective business practices modified to work together in a process that will help you get RESULTS.
Branding For Dummies
Branding For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Branding For Dummies write by Bill Chiaravalle. This book was released on 2011-03-01. Branding For Dummies available in PDF, EPUB and Kindle. Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Overpromise and Overdeliver
Overpromise and Overdeliver - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Overpromise and Overdeliver write by Rick Barrera. This book was released on 2004. Overpromise and Overdeliver available in PDF, EPUB and Kindle. Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.
