Desegregating the Dollar - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Desegregating the Dollar write by Robert E. Weems. This book was released on 1998-02. Desegregating the Dollar available in PDF, EPUB and Kindle. Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Desegregating the Dollar
Desegregating the Dollar - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Desegregating the Dollar write by Robert E. Weems. This book was released on 1998-02-01. Desegregating the Dollar available in PDF, EPUB and Kindle. Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights movement which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned business. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Desegregating the Dollar takes us through the "blaxploitation" film industry, the vast market for black personal care products, and the insidious exploitation of black urban misery by liquor and cigarette advertisers. Robert E. Weems, Jr., has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
Department Stores and the Black Freedom Movement
Department Stores and the Black Freedom Movement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Department Stores and the Black Freedom Movement write by Traci Parker. This book was released on 2019-02-06. Department Stores and the Black Freedom Movement available in PDF, EPUB and Kindle. In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
Madison Avenue and the Color Line
Madison Avenue and the Color Line - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Madison Avenue and the Color Line write by Jason Chambers. This book was released on 2009-05-22. Madison Avenue and the Color Line available in PDF, EPUB and Kindle. Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
The Business of Black Power
The Business of Black Power - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Business of Black Power write by Laura Warren Hill. This book was released on 2012. The Business of Black Power available in PDF, EPUB and Kindle. Explores business development in the Black power era and the centrality of economic goals to the larger black freedom movement. The Business of Black Power emphasizes the centrality of economic goals to the larger black freedom movement and explores the myriad forms of business development in the Black power era. This volume charts a new course forBlack power studies and business history, exploring both the business ventures that Black power fostered and the impact of Black power on the nation's business world. Black activists pressed business leaders, corporations, and various levels of government into supporting a range of economic development ventures, from Black entrepreneurship, to grassroots experiments in economic self-determination, to indigenous attempts to rebuild inner-city markets in thewake of disinvestment. They pioneered new economic and development strategies, often in concert with corporate executives and public officials. Yet these same actors also engaged in fierce debates over the role of business in strengthening the movement, and some African Americans outright rejected capitalism or collaboration with business. The ten scholars in this collection bring fresh analysis to this complex intersection of African American and business history to reveal how Black power advocates, or those purporting a Black power agenda, engaged business to advance their economic, political, and social goals. They show the business of Black power taking place in thestreets, boardrooms, journals and periodicals, corporations, courts, and housing projects of America. In short, few were left untouched by the influence of this movement. Laura Warren Hill is assistant professor of history at Bloomfield College. Julia Rabig is a lecturer at Dartmouth College.
