Designing Brand Identity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Brand Identity write by Alina Wheeler. This book was released on 2012-10-11. Designing Brand Identity available in PDF, EPUB and Kindle. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
The Big Book of Corporate Identity Design
The Big Book of Corporate Identity Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Big Book of Corporate Identity Design write by David E. Carter. This book was released on 2001. The Big Book of Corporate Identity Design available in PDF, EPUB and Kindle. This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Designing Corporate Identity
Designing Corporate Identity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Corporate Identity write by Pat Matson Knapp. This book was released on 2001. Designing Corporate Identity available in PDF, EPUB and Kindle. How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Corporate Identity Design
Corporate Identity Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Identity Design write by Veronica Napoles. This book was released on 1991-01-16. Corporate Identity Design available in PDF, EPUB and Kindle. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Creating a Brand Identity: A Guide for Designers write by Catharine Slade-Brooking. This book was released on 2016-01-18. Creating a Brand Identity: A Guide for Designers available in PDF, EPUB and Kindle. Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
