Designing Effective Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Effective Communications write by Jorge Frascara. This book was released on 2006. Designing Effective Communications available in PDF, EPUB and Kindle. * Groundbreaking ideas on how we communicate a message * Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration * Exciting for students and teachers of graphic arts and communication In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional "the medium is the message" theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.
Designing Technical and Professional Communication
Designing Technical and Professional Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Technical and Professional Communication write by Deborah C. Andrews. This book was released on 2021-11-25. Designing Technical and Professional Communication available in PDF, EPUB and Kindle. This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
UI is Communication
UI is Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook UI is Communication write by Everett N McKay. This book was released on 2013-05-24. UI is Communication available in PDF, EPUB and Kindle. User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It’s the perfect introduction to user interface design. Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently Includes design makeovers so you can see the concepts in practice with real examples Communication-based design process ties everything from interaction to visual design together
Public Relations
Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations write by Pohl. This book was released on 2003-08-20. Public Relations available in PDF, EPUB and Kindle.
Health Communication Message Design
Health Communication Message Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Communication Message Design write by Hyunyi Cho. This book was released on 2012. Health Communication Message Design available in PDF, EPUB and Kindle. "This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
