Designing Effective Health Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Effective Health Messages write by Michael Mackert. This book was released on 2017. Designing Effective Health Messages available in PDF, EPUB and Kindle. Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Designing Health Messages
Designing Health Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Health Messages write by Edward W. Maibach. This book was released on 1995-02-10. Designing Health Messages available in PDF, EPUB and Kindle. The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Health Communication Message Design
Health Communication Message Design - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Health Communication Message Design write by Hyunyi Cho. This book was released on 2012. Health Communication Message Design available in PDF, EPUB and Kindle. "This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Tailoring Health Messages
Tailoring Health Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tailoring Health Messages write by Matthew W. Kreuter. This book was released on 2013-07-04. Tailoring Health Messages available in PDF, EPUB and Kindle. Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Designing Health Communication Campaigns
Designing Health Communication Campaigns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Health Communication Campaigns write by Thomas E. Backer. This book was released on 1992-04-30. Designing Health Communication Campaigns available in PDF, EPUB and Kindle. Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
