Designing Type - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Type write by Karen Cheng. This book was released on 2020-10-20. Designing Type available in PDF, EPUB and Kindle. The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Lettering & Type: Creating Letters and Designing Typefaces
Lettering & Type: Creating Letters and Designing Typefaces - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Lettering & Type: Creating Letters and Designing Typefaces write by Bruce Willen. This book was released on 2009-09-23. Lettering & Type: Creating Letters and Designing Typefaces available in PDF, EPUB and Kindle. A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Design with Type
Design with Type - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Design with Type write by Carl Dair. This book was released on 1982-01-01. Design with Type available in PDF, EPUB and Kindle. Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Designing with Type, 5th Edition
Designing with Type, 5th Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing with Type, 5th Edition write by James Craig. This book was released on 2012-05-16. Designing with Type, 5th Edition available in PDF, EPUB and Kindle. The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Mastering Type
Mastering Type - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering Type write by Denise Bosler. This book was released on 2012-05-16. Mastering Type available in PDF, EPUB and Kindle. Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
