Designing Web Sites that Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Web Sites that Sell write by Shayne Bowman. This book was released on 2002. Designing Web Sites that Sell available in PDF, EPUB and Kindle. When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style. Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else: Savvy tips on working with clients to establish a visual style that fits their brand The five critical principles of good commerce design How to build a site that's easy to update Site testing and revising guidelines How to create content that works for cell phones, PDAs, and other wireless devices
Convert!
Convert! - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Convert! write by Ben Hunt. This book was released on 2011-02-01. Convert! available in PDF, EPUB and Kindle. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
Designing Web Sites that Work
Designing Web Sites that Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Web Sites that Work write by Tom Brinck. This book was released on 2002. Designing Web Sites that Work available in PDF, EPUB and Kindle. Every stage in the design of a new web site is an opportunity to meet or miss deadlines and budgetary goals. Every stage is an opportunity to boost or undercut the site's usability. This book tells you how to design usable web sites in a systematic process applicable to almost any business need. You get practical advice on managing the project and incorporating usability principles from the project's inception. This systematic usability process for web design has been developed by the authors and proven again and again in their own successful businesses. A beacon in a sea of web design titles, this book treats web site usability as a preeminent, practical, and realizable business goal, not a buzzword or abstraction. The book is written for web designers and web project managers seeking a balance between usability goals and business concerns. * Examines the entire spectrum of usability issues, including architecture, navigation, graphical presentation, and page structure. * Explains clearly the steps relevant to incorporating usability into every stage of the web development process, from requirements to tasks analysis, prototyping and mockups, to user testing, revision, and even postlaunch evaluations. * Includes forms, checklists, and practical techniques that you can easily incorporate into your own projects at http://www.mkp.com/uew/.
Designing Web Sites that Sell
Designing Web Sites that Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Web Sites that Sell write by Shayne Bowman. This book was released on 2002. Designing Web Sites that Sell available in PDF, EPUB and Kindle.
The Design of Sites
The Design of Sites - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Design of Sites write by Douglas K. Van Duyne. This book was released on 2007. The Design of Sites available in PDF, EPUB and Kindle. Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.
