Destination Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Brands write by Nigel Morgan. This book was released on 2012-05-23. Destination Brands available in PDF, EPUB and Kindle. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Tourist Destination Governance
Tourist Destination Governance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourist Destination Governance write by Eric Laws. This book was released on 2011. Tourist Destination Governance available in PDF, EPUB and Kindle. This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The four chapters in this part address the diversity of questions of relevance around regional destination development, community involvement, responsiveness and future outcomes of governance in the context of tourism. This includes an exploration of a variety of challenges regarding governance in emerging tourist destinations within the Greater Mekong in Asia, the conflicts in governance within a regional community in Scotland which has had a long history of golf tourism, the development of a typology of issues and pressures that affect tourist destination governance and the role of knowledge in good governance for tourist destinations. Part II explores the complexities and considerations of decision making and the significant role it plays in its specific relevance to tourist destination governance and tourism development within regional communities. In acknowledging that tourist destination development may involve contentious, complicated and arduous processes, this part recognizes that decision making has a prominent role to play in achieving effectiveness in governance. The three chapters in this part examine tourist destination decision making during times of crisis in Thailand, stakeholder roles in governance and decision making for a wildlife tour in Tonga, and the utilization of community involvement and empowerment as keys to success in regional tourist destinations. Part III provides further understanding regarding the approaches and solutions of tourist destination governance. This includes aspects of structural change, community engagement, networks and collaborations in the context of destinations. The five chapters in this part include the exploration of a process of governance change within a broader mountain tourist destination in Switzerland, utilizing effective networks as assistance to governance in destinations, community-based tourism governance solutions in a case study in Thailand and insights from complexity, network and stakeholder theories as approaches, including an understanding of a micro-macro context of tourist destination governance at its local/regional and national level. The concluding chapter examines the theory and methodology of governance studies, provide insights for tourist destination managers and researchers, and identify opportunities for further research into destination governance issues. This chapter discusses the application of governance concepts to other countries' governance and issues of conceptual importance, such as the need for ideology in the discussion of governance. This raises the question: does good governance of a tourist destination have to be based on democratic principles? Finally, the chapter looks at the concept of governance effectiveness.
Destination Marketing
Destination Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Marketing write by Metin Kozak. This book was released on 2015-10-23. Destination Marketing available in PDF, EPUB and Kindle. This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Evolution of Destination Planning and Strategy
Evolution of Destination Planning and Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evolution of Destination Planning and Strategy write by Larry Dwyer. This book was released on 2016-11-24. Evolution of Destination Planning and Strategy available in PDF, EPUB and Kindle. This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Contemporary Destination Governance
Contemporary Destination Governance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Destination Governance write by Harald Pechlaner. This book was released on 2015-04-09. Contemporary Destination Governance available in PDF, EPUB and Kindle. This book approaches the issue of contemporary destination governance from a case study point of view. 16 destinations from across Europe, Australia and Canada are presented in detail and an overview of their respective historical developments, their resource endowments and market positions as well as their stakeholder structure is given.
