Destination Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Culture write by Barbara Kirshenblatt-Gimblett. This book was released on 1998-09-05. Destination Culture available in PDF, EPUB and Kindle. With the question, "What does it mean to show?", the author explores the agency of display in museums and tourist attractions. She looks at how objects are made to perform their meaning by being collected and how techniques of display, not just the things shown, convey a powerful message.
Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist?
Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? write by Wassim El Kadhi. This book was released on 2008-10-13. Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? available in PDF, EPUB and Kindle. Inhaltsangabe:Abstract: Destination image is considered as the key in attracting tourists. This thesis purported to scrutinise whether Berlin s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place s image. As an exploratory study, it examined Berlin s image among youths from Arab-Islamic and Protestant European countries and confronted them. In an era that is subjected to globalisation and refers to the global tourist, it is vindicated to pose this question. Various scholars are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. It further gives some background information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and possible modifying effects. In response to the objectives of this study, primary research was conducted. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires (103 Arab-Islamic and 136 Protestant European youths). Besides semi-structured interviews and focus group discussions were carried out at EF Language School, Bournemouth. Following the completion of the survey, obtained data was entered into SPSS. Frequencies and means were calculated for each variable and several ANOVA tests and cross-tabulations conducted in order to stress destination image s specificity in terms of cultural background. Research findings revealed significant differences between the groups regarding their perception of Berlin. Arab-Islamic youths had a more negative stance towards Berlin than their counterparts. Not only did divergences occur between the groups, but also within the groups. Thus, destination image is culture-specific and may also vary across countries sharing similar cultural backgrounds. Overall, despite the effects of globalisation, cultural market segmentation still remains a vital element for a tourist place such as Berlin where the image management is concerned. The thesis provides recommendations for Berlin congruent with the outcomes and concludes with the provision of recommendations for further [...]
Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist
Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist write by Wassim El Kadhi. This book was released on 2009-03. Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist available in PDF, EPUB and Kindle. Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly refers to the global tourist. Many academics are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. Hence, the author of this book intended to investigate this issue in more depth in order to find a probable answer to the contradicting sources by conducting an exploratory study of Arab-Islamic and Protestant European youth's pre-visitation image on Berlin. In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image's specificity in terms of cultural background. This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations
Tourist Destination Images and Local Culture
Tourist Destination Images and Local Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourist Destination Images and Local Culture write by Verena Schwaighofer. This book was released on 2013-11-26. Tourist Destination Images and Local Culture available in PDF, EPUB and Kindle. An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.
Tourism and Culture Synergies
Tourism and Culture Synergies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism and Culture Synergies write by World Tourism Organization (Unwto). This book was released on 2018. Tourism and Culture Synergies available in PDF, EPUB and Kindle. This report highlights the relationship between tourism and culture and the interdependency of the two sectors. The report, based on a UNWTO survey, affirms that cultural tourism plays a major role in global tourism. It also reveals that the sector transformed lifestyles, created new culture forms and enhanced innovation in technology.
