Destination Management and Marketing: Breakthroughs in Research and Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Management and Marketing: Breakthroughs in Research and Practice write by Management Association, Information Resources. This book was released on 2020-03-06. Destination Management and Marketing: Breakthroughs in Research and Practice available in PDF, EPUB and Kindle. The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Destination Management and Marketing
Destination Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Management and Marketing write by Information Reso Management Association. This book was released on 2020-03-06. Destination Management and Marketing available in PDF, EPUB and Kindle.
Destination Management and Marketing
Destination Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Management and Marketing write by Information Reso Management Association. This book was released on 2020-03-06. Destination Management and Marketing available in PDF, EPUB and Kindle.
Tourist Destination Management
Tourist Destination Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourist Destination Management write by Nazmi Kozak. This book was released on 2019-04-27. Tourist Destination Management available in PDF, EPUB and Kindle. This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Medical Tourism: Breakthroughs in Research and Practice
Medical Tourism: Breakthroughs in Research and Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Medical Tourism: Breakthroughs in Research and Practice write by Management Association, Information Resources. This book was released on 2017-11-30. Medical Tourism: Breakthroughs in Research and Practice available in PDF, EPUB and Kindle. The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.
