How to Develop and Promote Successful Seminars and Workshops - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Develop and Promote Successful Seminars and Workshops write by Howard L. Shenson. This book was released on 1990-09-18. How to Develop and Promote Successful Seminars and Workshops available in PDF, EPUB and Kindle. A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Developing, Marketing and Promoting Successful Seminars and Workshops
Developing, Marketing and Promoting Successful Seminars and Workshops - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Developing, Marketing and Promoting Successful Seminars and Workshops write by Robert W. Pike. This book was released on 1989. Developing, Marketing and Promoting Successful Seminars and Workshops available in PDF, EPUB and Kindle.
How to Successfully Market Seminars and Workshops : a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials
How to Successfully Market Seminars and Workshops : a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Successfully Market Seminars and Workshops : a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials write by Jenny L. Hamby. This book was released on 2003. How to Successfully Market Seminars and Workshops : a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials available in PDF, EPUB and Kindle.
The Complete Guide to Running Successful Workshops & Seminars
The Complete Guide to Running Successful Workshops & Seminars - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Complete Guide to Running Successful Workshops & Seminars write by Kristie Lorette. This book was released on 2014-11-15. The Complete Guide to Running Successful Workshops & Seminars available in PDF, EPUB and Kindle. A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.
Marketing and Promoting Your Own Seminars and Workshops
Marketing and Promoting Your Own Seminars and Workshops - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Promoting Your Own Seminars and Workshops write by . This book was released on . Marketing and Promoting Your Own Seminars and Workshops available in PDF, EPUB and Kindle.
