Digital Agency in Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Agency in Higher Education write by Toril Aagaard. This book was released on 2019-11-26. Digital Agency in Higher Education available in PDF, EPUB and Kindle. Exploring how digital resources are being used to engage students in learning and improve educational quality, Digital Agency in Higher Education promotes an awareness of relations and interplay between humans and digital artifacts. Examining the impacts in higher education through experience-based knowledge and a conceptual framework, this book: • provides a detailed analysis of how transformative agency can be identified, enacted, and cultivated, • offers up-to-date cases and a future-orientated perspective on technology and knowledge work, • addresses fundamental assumptions about how teacher education has needed to and needs to continue to develop, • explores issues of epistemology and ethics when facing increasingly ‘intelligent' technologies, and • argues for transformative agency to place a firm focus on human interests. Essential reading for teachers in higher education and educational researchers with an interest in how technologies impact learning and teaching, Digital Agency in Higher Education uses cutting-edge research to bridge the gap between theoretical perspectives and practices.
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Event Marketing in the Context of Higher Education Marketing and Digital Environments - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Event Marketing in the Context of Higher Education Marketing and Digital Environments write by Florian Neus. This book was released on 2020-02-25. Event Marketing in the Context of Higher Education Marketing and Digital Environments available in PDF, EPUB and Kindle. Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Competition in Higher Education Branding and Marketing
Competition in Higher Education Branding and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competition in Higher Education Branding and Marketing write by Antigoni Papadimitriou. This book was released on 2017-10-06. Competition in Higher Education Branding and Marketing available in PDF, EPUB and Kindle. This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices write by Tripathi, Purnendu. This book was released on 2013-05-31. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices available in PDF, EPUB and Kindle. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
International Marketing of Higher Education
International Marketing of Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing of Higher Education write by Terry Wu. This book was released on 2016-09-15. International Marketing of Higher Education available in PDF, EPUB and Kindle. This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
