Digital Business and Electronic Commerce - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Business and Electronic Commerce write by Bernd W. Wirtz. This book was released on . Digital Business and Electronic Commerce available in PDF, EPUB and Kindle.
Digital Business and Electronic Commerce
Digital Business and Electronic Commerce - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Business and Electronic Commerce write by Bernd W. Wirtz. This book was released on 2021-03-28. Digital Business and Electronic Commerce available in PDF, EPUB and Kindle. This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
E-business and E-commerce Management
E-business and E-commerce Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook E-business and E-commerce Management write by Dave Chaffey. This book was released on 2007. E-business and E-commerce Management available in PDF, EPUB and Kindle. Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Digital Business and E-commerce Management
Digital Business and E-commerce Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Business and E-commerce Management write by Dave Chaffey. This book was released on 2019. Digital Business and E-commerce Management available in PDF, EPUB and Kindle. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Digital Business Models
Digital Business Models - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Business Models write by Bernd W. Wirtz. This book was released on 2019-04-02. Digital Business Models available in PDF, EPUB and Kindle. The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
