Digital Innovations for Customer Engagement, Management, and Organizational Improvement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Innovations for Customer Engagement, Management, and Organizational Improvement write by Kamaljeet Sandhu. This book was released on 2020. Digital Innovations for Customer Engagement, Management, and Organizational Improvement available in PDF, EPUB and Kindle. "This book discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment"--
Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Digital Innovations for Customer Engagement, Management, and Organizational Improvement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Innovations for Customer Engagement, Management, and Organizational Improvement write by Sandhu, Kamaljeet. This book was released on 2020-06-12. Digital Innovations for Customer Engagement, Management, and Organizational Improvement available in PDF, EPUB and Kindle. Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.
Build for Change
Build for Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Build for Change write by Alan Trefler. This book was released on 2014-05-19. Build for Change available in PDF, EPUB and Kindle. Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Insights, Innovation, and Analytics for Optimal Customer Engagement write by Nagaraj, Samala. This book was released on 2021-02-12. Insights, Innovation, and Analytics for Optimal Customer Engagement available in PDF, EPUB and Kindle. Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Innovations in Digital Branding and Content Marketing
Innovations in Digital Branding and Content Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovations in Digital Branding and Content Marketing write by Das, Subhankar. This book was released on 2020-09-25. Innovations in Digital Branding and Content Marketing available in PDF, EPUB and Kindle. In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
