Digital Marketing Technology in Automotive Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Technology in Automotive Industry write by Himanshu D. Shah. This book was released on 2018-01-08. Digital Marketing Technology in Automotive Industry available in PDF, EPUB and Kindle. Automotive cloud technology platform which provides dealers and newspapers with the most cost-effective and direct channel to reach consumers and communicate their best and most current offers while providing auto buyers an easy and simple one-stop venue to review the best offers from a variety of car dealers, all while completely anonymous, and only then contact the dealer to schedule delivery.
Marketing Innovations in the Automotive Industry
Marketing Innovations in the Automotive Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Innovations in the Automotive Industry write by Elena Candelo. This book was released on 2019-04-09. Marketing Innovations in the Automotive Industry available in PDF, EPUB and Kindle. This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
The Digital Transformation of the Automotive Industry
The Digital Transformation of the Automotive Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Digital Transformation of the Automotive Industry write by Uwe Winkelhake. This book was released on 2017-12-15. The Digital Transformation of the Automotive Industry available in PDF, EPUB and Kindle. Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.
Digital Marketing in the Automotive Electronics Industry
Digital Marketing in the Automotive Electronics Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing in the Automotive Electronics Industry write by Uli Schneider. This book was released on 2023-06-08. Digital Marketing in the Automotive Electronics Industry available in PDF, EPUB and Kindle. The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Blind Spots
Blind Spots - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Blind Spots write by Jeremy Anspach. This book was released on 2021-06-29. Blind Spots available in PDF, EPUB and Kindle. THE SECRETS TO DRIVING HIGH-OCTANE PROFITS. It's time for dealerships to open their eyes to marketing blind spots--and embrace innovative twenty-first-century strategies before it's too late. The rise of digital marketing has forever changed how dealers interact with consumers--and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data--and focus on the proven metrics that matter. This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That's why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, "This is a book that every dealer principal should be required to read."
