Digital Media Metaphors - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Media Metaphors write by Johan Farkas. This book was released on 2024-11-15. Digital Media Metaphors available in PDF, EPUB and Kindle. Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. This unique collection will interest students and scholars of digital media and media and communication studies.
Transcoding the Digital
Transcoding the Digital - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Transcoding the Digital write by Marianne Van Den Boomen. This book was released on 2014-02-12. Transcoding the Digital available in PDF, EPUB and Kindle. Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign-tool-objects - ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay - are digital-material metaphors. They frame and organize how we access the black boxes of software and machinery, which in turn organize and reconfigure society. The same holds for discourse metaphors such as virtual community, cyberspace, Web 2.0, and social network. Metaphors matter in digital praxis, literally. This study makes an intervention into the contemporary theory of metaphor by extending it with the notion of material metaphor, including a manifest for hacking digital-material metaphors.
How Metaphors Matter in New Media
How Metaphors Matter in New Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How Metaphors Matter in New Media write by Marianne van den Boomen. This book was released on 2018-07-15. How Metaphors Matter in New Media available in PDF, EPUB and Kindle. How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today's digital media.
Metaphors of Internet
Metaphors of Internet - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphors of Internet write by Annette N. Markham. This book was released on 2020. Metaphors of Internet available in PDF, EPUB and Kindle. What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity. Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.
Marketing Metaphoria
Marketing Metaphoria - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Metaphoria write by Gerald Zaltman. This book was released on 2008. Marketing Metaphoria available in PDF, EPUB and Kindle. "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
