Digital Persuasion: Sell Smarter in the Modern Marketplace

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Release : 2017-11-20
Genre : Business & Economics
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Book Rating : 251/5 ( reviews)

Digital Persuasion: Sell Smarter in the Modern Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Persuasion: Sell Smarter in the Modern Marketplace write by Erin Gargan. This book was released on 2017-11-20. Digital Persuasion: Sell Smarter in the Modern Marketplace available in PDF, EPUB and Kindle. Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?

The Art of Persuasion

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Release : 2024-03-22
Genre : Business & Economics
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Book Rating : 652/5 ( reviews)

The Art of Persuasion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art of Persuasion write by Nathan Venture. D. This book was released on 2024-03-22. The Art of Persuasion available in PDF, EPUB and Kindle. Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, and social media influencers. By blending psychological insight with cutting-edge digital strategies, this book provides a comprehensive roadmap for captivating your audience and turning them into loyal patrons. Imagine understanding the core instincts that drive your target audience's actions online. Delve into the depths of the human psyche with The Psychology of Persuasion, learning how to craft content that resonates with the six principles of influence. Discover the secrets of making your brand not only seen but sought after, by cultivating a presence that's both authoritative and relatable. With each chapter, your mastery of the digital landscape will grow. Crafting Your Digital Persuasion Strategy delineates how to map your customer's journey and seamlessly integrate various channels for a message that echoes across the web. Content is king--and learning the art of storytelling or blogging with an irresistible hook is within your grasp. Transition from words to imagery as Visual Impact: Leveraging Images and Video shows you how to harness the persuasive power of visuals. From the intricacies of SEO to the innovation of AI-powered marketing, each aspect of the digital marketing realm is uncovered. Learn to navigate the crowded waters of social media platforms, turn data into compelling sales narratives, and forge powerful influencer partnerships. Gain the know-how to cut through ad fatigue and create campaigns that not only capture attention but build a sustainable, engaged community. Beyond techniques and tactics, let this guide enlighten you on ethical persuasion, maintaining the integrity of your message in a market that values trust. "The Art of Persuasion" isn't just about selling; it's about building relationships and fostering brand loyalty that endures. With bonus resources and a step-by-step persuasion checklist, your digital marketing toolkit will never be the same. Are you ready to transform your approach and achieve unparalleled results?

Smart Persuasion

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Release : 2019-03-01
Genre : Business & Economics
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Book Rating : /5 ( reviews)

Smart Persuasion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Smart Persuasion write by Philippe AIMÉ. This book was released on 2019-03-01. Smart Persuasion available in PDF, EPUB and Kindle. Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

You're Kind of a Big Deal: Level Up by Unlocking Your Audacity

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Release : 2021-06-01
Genre : Business & Economics
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Book Rating : 847/5 ( reviews)

You're Kind of a Big Deal: Level Up by Unlocking Your Audacity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook You're Kind of a Big Deal: Level Up by Unlocking Your Audacity write by Erin King. This book was released on 2021-06-01. You're Kind of a Big Deal: Level Up by Unlocking Your Audacity available in PDF, EPUB and Kindle. Unlock your inner audacity and become the leader you were born to be Women are often told that dreaming bigger and exuding confidence is the key to achieving professional success. While big dreams and confidence might get you started, they won’t fuel you throughout the marathon and over the finish line. In order to keep going through thick and thin, you need audacity. You’re Kind of a Big Deal provides the strategies, tools, and inspiration you need to power up your potential, break free from limiting beliefs, and make your biggest dreams a reality. International keynote speaker and successful entrepreneur Erin King helps you step into the role of CEO of your own life and better execute your responses to challenging feedback from the world around you, so you can: Move through any and all obstacles between you and your goals Be more present, honest, and authentic in your professional and personal life Increase your energy to take on the toughest challenges Develop greater clarity on your place and purpose in life Handle social settings and meet new people with a new sense of confidence Drop the automatic negative thoughts and stay positive even in the face of adversity You’re Kind of a Big Deal dares you to listen more closely to your intuition when it comes to pulling the trigger on big, courageous business decisions―even if those decisions might initially shock those in your orbit. Get ready to finally break through all barriers standing between you and the goals you were born to absolutely crush because the fact is, You’re Kind of a Big Deal.

The New Science of Selling and Persuasion

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Release : 2004-05-12
Genre : Business & Economics
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Book Rating : 569/5 ( reviews)

The New Science of Selling and Persuasion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The New Science of Selling and Persuasion write by William T. Brooks. This book was released on 2004-05-12. The New Science of Selling and Persuasion available in PDF, EPUB and Kindle. One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.