Disaster in Dearborn - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Disaster in Dearborn write by Thomas E. Bonsall. This book was released on 2002. Disaster in Dearborn available in PDF, EPUB and Kindle. Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.
Edsel: Disaster in Dearborn. The Story of the Edsel
Edsel: Disaster in Dearborn. The Story of the Edsel - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Edsel: Disaster in Dearborn. The Story of the Edsel write by Thomas E. Bonsall. This book was released on 2002. Edsel: Disaster in Dearborn. The Story of the Edsel available in PDF, EPUB and Kindle.
Freud on Madison Avenue
Freud on Madison Avenue - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Freud on Madison Avenue write by Lawrence R. Samuel. This book was released on 2011-06-06. Freud on Madison Avenue available in PDF, EPUB and Kindle. What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Blueprint for Disaster
Blueprint for Disaster - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Blueprint for Disaster write by D. Bradford Hunt. This book was released on 2009-08-01. Blueprint for Disaster available in PDF, EPUB and Kindle. Now considered a dysfunctional mess, Chicago’s public housing projects once had long waiting lists of would-be residents hoping to leave the slums behind. So what went wrong? To answer this complicated question, D. Bradford Hunt traces public housing’s history in Chicago from its New Deal roots through current mayor Richard M. Daley’s Plan for Transformation. In the process, he chronicles the Chicago Housing Authority’s own transformation from the city’s most progressive government agency to its largest slumlord. Challenging explanations that attribute the projects’ decline primarily to racial discrimination and real estate interests, Hunt argues that well-intentioned but misguided policy decisions—ranging from design choices to maintenance contracts—also paved the road to failure. Moreover, administrators who fully understood the potential drawbacks did not try to halt such deeply flawed projects as Cabrini-Green and the Robert Taylor Homes. These massive high-rise complexes housed unprecedented numbers of children but relatively few adults, engendering disorder that pushed out the working class and, consequently, the rents needed to maintain the buildings. The resulting combination of fiscal crisis, managerial incompetence, and social unrest plunged the CHA into a quagmire from which it is still struggling to emerge. Blueprint for Disaster, then,is an urgent reminder of the havoc poorly conceived policy can wreak on our most vulnerable citizens.
World Disasters
World Disasters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook World Disasters write by Keith Eastlake. This book was released on 2001-05. World Disasters available in PDF, EPUB and Kindle. This fascinating book looks at some of the most horrifying and noteworthy disasters to have occurred around the world. More than 200 disasters involving aircraft, ships and trains as well as fires are analysed in detail, accompanied by 500 photographs. The entries, which are arranged chronologically, explain the background to each incident, the event itself, and the search for causes and culprits. The volume also contains a wide-ranging introduction, a bibliography, and a comprehensive index.
