Donor Retention - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Donor Retention write by Roger M. Craver. This book was released on 2014-08. Donor Retention available in PDF, EPUB and Kindle. There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.
Donor Care
Donor Care - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Donor Care write by John Haydon. This book was released on 2020-03-02. Donor Care available in PDF, EPUB and Kindle. The most important word in all of fundraising has just four letters: CARE. Not give, not help, not work. CARE is the emotional, rational superglue that attracts donors and keeps them close. John Haydon's legacy with this book is telling nonprofits that they must care about the donors they have and have had in the past. He explains how to care for donors with simplicity as well as urgency. Anyone who likes your organization enough to give to it, to help, to work for you - they care most about your cause. Care back or you will lose them.
Building Donor Loyalty
Building Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Donor Loyalty write by Adrian Sargeant. This book was released on 2004-09-13. Building Donor Loyalty available in PDF, EPUB and Kindle. Publisher Description
Donor-centered Fundraising
Donor-centered Fundraising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Donor-centered Fundraising write by Penelope Burk. This book was released on 2003. Donor-centered Fundraising available in PDF, EPUB and Kindle. "Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.
Joan Garry's Guide to Nonprofit Leadership
Joan Garry's Guide to Nonprofit Leadership - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Joan Garry's Guide to Nonprofit Leadership write by Joan Garry. This book was released on 2017-03-06. Joan Garry's Guide to Nonprofit Leadership available in PDF, EPUB and Kindle. Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
