Dynamics of Competitive Advantage and Consumer Perception in Social Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Dynamics of Competitive Advantage and Consumer Perception in Social Marketing write by Kapoor, Avinash. This book was released on 2013-08-31. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing available in PDF, EPUB and Kindle. "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Dynamics of Competitive Advantage and Consumer Perception in Social Marketing write by . This book was released on 2014. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing available in PDF, EPUB and Kindle.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications write by Management Association, Information Resources. This book was released on 2014-12-31. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications available in PDF, EPUB and Kindle. As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship write by Khosrow-Pour, D.B.A., Mehdi. This book was released on 2018-11-09. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship available in PDF, EPUB and Kindle. As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Encyclopedia of Organizational Knowledge, Administration, and Technology
Encyclopedia of Organizational Knowledge, Administration, and Technology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of Organizational Knowledge, Administration, and Technology write by Khosrow-Pour D.B.A., Mehdi. This book was released on 2020-09-29. Encyclopedia of Organizational Knowledge, Administration, and Technology available in PDF, EPUB and Kindle. For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
