Effective Loyalty Programs - Keeping Costs Under Control - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Effective Loyalty Programs - Keeping Costs Under Control write by Forte Consultancy Group. This book was released on . Effective Loyalty Programs - Keeping Costs Under Control available in PDF, EPUB and Kindle. The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.
The Power of Loyalty
The Power of Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Power of Loyalty write by Roger L. Brooks. This book was released on 2010-06-16. The Power of Loyalty available in PDF, EPUB and Kindle. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
Loyalty Myths
Loyalty Myths - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Myths write by Timothy L. Keiningham. This book was released on 2005-10-10. Loyalty Myths available in PDF, EPUB and Kindle. In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
Dynamic Management of Loyalty Program Strategies
Dynamic Management of Loyalty Program Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Dynamic Management of Loyalty Program Strategies write by George F. Watson IV. This book was released on 2016. Dynamic Management of Loyalty Program Strategies available in PDF, EPUB and Kindle. Loyalty programs are a major strategy used in firm CRM efforts, with resources in excess of $48 billion spent in 2013 on loyalty programs in the U.S. alone (Berry 2013). Yet inconsistent returns still result in costly adjustments to loyalty program initiatives in hopes of improving program performance (Allison 2010). However, limited research exists that examines the impact of these adjustments. In two studies, this research thus aims to 1) examine how and when adjustments in loyalty programs (e.g. expansions and contractions of benefits) impact firm value, and 2) understand how customer feelings of gratitude and unfairness help explain the consequences of adjustments to loyalty programs. To investigate the first goal, Study 1 utilizes and event study that estimates the impact of adjustments to loyalty programs on abnormal stock returns using a Fama-French three factor model. To investigate the second goal, Study 2 uses a series of complimentary experiments on actual loyalty program members to help explain how loyalty program adjustments influence customer feelings of gratitude and unfairness. Results find evidence that loyalty program contractions (e.g. a program termination, or reduction in rewards) are associated with negative abnormal stock returns, while loyalty program expansions (e.g. a program introduction, or expansion of rewards) result in both positive and negative abnormal stock returns, suggesting a role for contextual factors.
Loyalty Schemes in Retailing
Loyalty Schemes in Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Schemes in Retailing write by Nicolas Hoffmann. This book was released on 2013. Loyalty Schemes in Retailing available in PDF, EPUB and Kindle. To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
