Elgar Encyclopedia of Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elgar Encyclopedia of Consumer Behavior write by Johanna Gollnhofer. This book was released on 2024-06-05. Elgar Encyclopedia of Consumer Behavior available in PDF, EPUB and Kindle. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Encyclopedia of Sport Management
Encyclopedia of Sport Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of Sport Management write by Pedersen, Paul M.. This book was released on 2021-12-14. Encyclopedia of Sport Management available in PDF, EPUB and Kindle. Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Elgar Encyclopedia of Services
Elgar Encyclopedia of Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elgar Encyclopedia of Services write by Faïz Gallouj. This book was released on 2023-01-17. Elgar Encyclopedia of Services available in PDF, EPUB and Kindle. The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Handbook of Developments in Consumer Behaviour
Handbook of Developments in Consumer Behaviour - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Developments in Consumer Behaviour write by G. R. Foxall. This book was released on 2012. Handbook of Developments in Consumer Behaviour available in PDF, EPUB and Kindle.
Elgar Encyclopedia of Pricing
Elgar Encyclopedia of Pricing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elgar Encyclopedia of Pricing write by Andreas Hinterhuber. This book was released on 2024-07-28. Elgar Encyclopedia of Pricing available in PDF, EPUB and Kindle. The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes. This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets. Key Features: Incorporates a wealth of data, methodologies and references Examines traditional pricing concepts alongside emerging trends 65 distinct entries written by leading academics and pricing experts Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management
