English Tourism Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook English Tourism Discourse write by Stefania M. Maci. This book was released on 2020-10-26T00:00:00+01:00. English Tourism Discourse available in PDF, EPUB and Kindle. In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.
English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism
English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism write by Stefania M. Maci. This book was released on 2020. English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism available in PDF, EPUB and Kindle.
Innovative Perspectives on Tourism Discourse
Innovative Perspectives on Tourism Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovative Perspectives on Tourism Discourse write by Bielenia-Grajewska, Magdalena. This book was released on 2017-08-10. Innovative Perspectives on Tourism Discourse available in PDF, EPUB and Kindle. The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Tourism Discourse Professional, Promotional and Digital Voices
Tourism Discourse Professional, Promotional and Digital Voices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Discourse Professional, Promotional and Digital Voices write by Stefania Maria Maci. This book was released on 2013. Tourism Discourse Professional, Promotional and Digital Voices available in PDF, EPUB and Kindle.
Tourism Discourse
Tourism Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Discourse write by Crispin Thurlow. This book was released on 2010-02-24. Tourism Discourse available in PDF, EPUB and Kindle. Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.
