Market Entry in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market Entry in China write by Christiane Prange. This book was released on 2016-05-14. Market Entry in China available in PDF, EPUB and Kindle. This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Entry strategies in the Chinese market
Entry strategies in the Chinese market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entry strategies in the Chinese market write by Christian Herbst. This book was released on 2005-06-09. Entry strategies in the Chinese market available in PDF, EPUB and Kindle. Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.
Entering the Chinese Market
Entering the Chinese Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entering the Chinese Market write by John E. Dixon. This book was released on 1998-07-17. Entering the Chinese Market available in PDF, EPUB and Kindle. Before entering the seemingly lucrative Chinese market, investors should be aware of the dark side of the current business environment. This work describes the Chinese business environment and its major players - the People's Liberation Army, and the "princelings", and the "guanxi" (connections).
Strategies for Entering the Chinese Market
Strategies for Entering the Chinese Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies for Entering the Chinese Market write by Steffen Føreid. This book was released on 1995. Strategies for Entering the Chinese Market available in PDF, EPUB and Kindle.
Entering China - Which aspects should a transnational organization consider when entering the Chinese market
Entering China - Which aspects should a transnational organization consider when entering the Chinese market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entering China - Which aspects should a transnational organization consider when entering the Chinese market write by Simon Hecker. This book was released on 2011-10-21. Entering China - Which aspects should a transnational organization consider when entering the Chinese market available in PDF, EPUB and Kindle. Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 1.2, Fontys University of Applied Sciences Venlo, language: English, abstract: Globalization presents risk and opportunities today and in the future. Transnational Organizations (TNOs) were the beneficiaries of the globalization; they expanded their activities aboard, created an international mentality and adapted their strategies for substantial growths. Many domestic markets of TNOs are already saturated and through the process of expanding abroad TNOs have been looking for new markets with a high growth potential. Nowadays, China represents a promising target for nearly every TNO. However, many TNOs fail to enter the Chinese market successfully or are not able to capitalize their potential. The purpose of this report is to conclude why China is attractive for TNOs, what the specific risks and challenges are, when operating in the Chinese market and on which aspects a TNO should focus when entering China. In order to answer these questions, the present economic situation, including the influences by the economic crisis, is analysed to demonstrate the relevance of the Chinese market. The current situation of TNOs in China is explored to provide an understanding of the different strategies to cope with the various challenges and risks in China. As a result an outline of the key success factors and most relevant strategic decision will give advice for the implementation of an efficient strategy. Transnational organizations have to target the Chinese market in order to remain competitive in the process of globalization. Poor infrastructures, different cultural behavior, copyright violations, fierce competition or concerns on the legal systems are risks that TNOs have to face in China. Therefore, transnational organizations need to implement efficient strategies in order to exploit their full potential in the Chinese market. Entering the Chinese market can be done by four major entry modes: Exporting, Licensing (Franchising), Joint Ventures or Foreign Direct Investment. It can be concluded that TNOs have to focus on an efficient innovation strategy and incorporate local responsiveness in their culture in order to adapt their company to the market environment of China. One global strategy for all countries, as in the past, is not possible anymore. TNOs have to implement a “Think Global – Act Local” strategy. The prospects for the Chinese economy are still promising and will continue to offer TNOs enormous competitive advantages.
