Managing Enterprise Content - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Enterprise Content write by Ann Rockley. This book was released on 2012-02-14. Managing Enterprise Content available in PDF, EPUB and Kindle. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Enterprise Content Strategy
Enterprise Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Enterprise Content Strategy write by Kevin Nichols. This book was released on 2015-01-02. Enterprise Content Strategy available in PDF, EPUB and Kindle. "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
Content Strategy
Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Content Strategy write by Rahel Anne Bailie. This book was released on 2013-01-15. Content Strategy available in PDF, EPUB and Kindle. If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index
The Language of Content Strategy
The Language of Content Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Language of Content Strategy write by Scott Abel. This book was released on 2014-02-15. The Language of Content Strategy available in PDF, EPUB and Kindle. The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession
Enterprise Content Management
Enterprise Content Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Enterprise Content Management write by Stephen A. Cameron. This book was released on 2011. Enterprise Content Management available in PDF, EPUB and Kindle. Enterprise Content Management (ECM) tools and strategies enable the capture, management, storage and delivery of an organisation's information, wherever that information exists. The book is essential reading for any executive contemplating or managing their information strategies and any enterprise architect involved in managing the delivery of an ECM solution.
