Entrepreneurial Marketing for SMEs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entrepreneurial Marketing for SMEs write by Luca Cacciolatti. This book was released on 2015-10-26. Entrepreneurial Marketing for SMEs available in PDF, EPUB and Kindle. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Entrepreneurship Marketing
Entrepreneurship Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entrepreneurship Marketing write by Sonny Nwankwo. This book was released on 2010-12-02. Entrepreneurship Marketing available in PDF, EPUB and Kindle. Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Marketing for Entrepreneurs and SMEs
Marketing for Entrepreneurs and SMEs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing for Entrepreneurs and SMEs write by Maja Konečnik Ruzzier. This book was released on 2013-11-29. Marketing for Entrepreneurs and SMEs available in PDF, EPUB and Kindle. In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.
Entrepreneurial Marketing
Entrepreneurial Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entrepreneurial Marketing write by Zubin Sethna. This book was released on 2013-07-05. Entrepreneurial Marketing available in PDF, EPUB and Kindle. Entrepreneurial Marketing
Entrepreneurial Marketing
Entrepreneurial Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Entrepreneurial Marketing write by Robert D. Hisrich. This book was released on 2018. Entrepreneurial Marketing available in PDF, EPUB and Kindle. One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
