Epz 18 Immutable Laws of Corporate Reputation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Epz 18 Immutable Laws of Corporate Reputation write by Ron Alsop. This book was released on 2004-01-01. Epz 18 Immutable Laws of Corporate Reputation available in PDF, EPUB and Kindle.
The 18 Immutable Laws of Corporate Reputation
The 18 Immutable Laws of Corporate Reputation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The 18 Immutable Laws of Corporate Reputation write by Ronald J. Alsop. This book was released on 2006. The 18 Immutable Laws of Corporate Reputation available in PDF, EPUB and Kindle. "Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Epz Corporate Reputation the Brand and the Bottom Line
Epz Corporate Reputation the Brand and the Bottom Line - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Epz Corporate Reputation the Brand and the Bottom Line write by Roger Haywood. This book was released on 2006-01-01. Epz Corporate Reputation the Brand and the Bottom Line available in PDF, EPUB and Kindle.
Brand New Justice
Brand New Justice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand New Justice write by Simon Anholt. This book was released on 2006-08-11. Brand New Justice available in PDF, EPUB and Kindle. Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Rigged Rules and Double Standards
Rigged Rules and Double Standards - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rigged Rules and Double Standards write by Kevin Watkins. This book was released on 2002. Rigged Rules and Double Standards available in PDF, EPUB and Kindle. A critical and detailed analysis of inequalities of world trade systems.
