Ethical Practice of Social Media in Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethical Practice of Social Media in Public Relations write by Marcia W. DiStaso. This book was released on 2014-06-27. Ethical Practice of Social Media in Public Relations available in PDF, EPUB and Kindle. Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Social Media and Public Relations
Social Media and Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media and Public Relations write by Deirdre Breakenridge. This book was released on 2012. Social Media and Public Relations available in PDF, EPUB and Kindle. This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Ethical Practice of Social Media in Public Relations
Ethical Practice of Social Media in Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethical Practice of Social Media in Public Relations write by Marcia W. DiStaso. This book was released on 2014-06-27. Ethical Practice of Social Media in Public Relations available in PDF, EPUB and Kindle. Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Social Media Communication
Social Media Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Communication write by Jeremy Harris Lipschultz. This book was released on 2023-07-18. Social Media Communication available in PDF, EPUB and Kindle. This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Public Relations Ethics
Public Relations Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations Ethics write by Dick Martin. This book was released on 2015-11-24. Public Relations Ethics available in PDF, EPUB and Kindle. This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
