Ethics in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethics in Marketing write by Patrick E. Murphy. This book was released on 2016-12-13. Ethics in Marketing available in PDF, EPUB and Kindle. Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Marketing Ethics write by Lynne Eagle. This book was released on 2020-10-05. The SAGE Handbook of Marketing Ethics available in PDF, EPUB and Kindle. The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Marketing Ethics
Marketing Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Ethics write by George G. Brenkert. This book was released on 2008-03-03. Marketing Ethics available in PDF, EPUB and Kindle. This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
SAGE Brief Guide to Marketing Ethics
SAGE Brief Guide to Marketing Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook SAGE Brief Guide to Marketing Ethics write by Sage Publications. This book was released on 2012. SAGE Brief Guide to Marketing Ethics available in PDF, EPUB and Kindle. With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Marketing Ethics & Society
Marketing Ethics & Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Ethics & Society write by Lynne Eagle. This book was released on 2015-09-15. Marketing Ethics & Society available in PDF, EPUB and Kindle. Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
