Ethnographic Thinking - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethnographic Thinking write by Jay Hasbrouck. This book was released on 2017-12-11. Ethnographic Thinking available in PDF, EPUB and Kindle. This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Ethnographic Thinking
Ethnographic Thinking - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethnographic Thinking write by Jay Hasbrouck. This book was released on 2024. Ethnographic Thinking available in PDF, EPUB and Kindle. "This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book's premise - that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights - remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and crosspollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations"--
Ethnographic Thinking
Ethnographic Thinking - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ethnographic Thinking write by Jay Hasbrouck. This book was released on 2024-04-12. Ethnographic Thinking available in PDF, EPUB and Kindle. This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.
Autoethnography
Autoethnography - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Autoethnography write by Tony E. Adams. This book was released on 2014. Autoethnography available in PDF, EPUB and Kindle. Brimming with examples, this book demonstrates how qualitative researchers can use autoethnography as a method for qualitative research. Topics include a brief history of autoethnography; the purposes and practices of doing autoethnography; interpreting, analyzing, and representing personal experience; and evaluating autoethnographic work.
Thinking Ethnographically
Thinking Ethnographically - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Thinking Ethnographically write by Paul Atkinson. This book was released on 2017-05-08. Thinking Ethnographically available in PDF, EPUB and Kindle. Written by a leading authority, this book discusses a wide range of analytic ideas that can and should inform ethnographic analysis. In introducing the notion of ‘granular ethnography’ it argues for an approach to qualitative research that is sensitive to the complexities of everyday social life. A much-needed antidote to superficial research and analysis, the text deals not merely with the practical methods of fieldwork, but with the far more ambitious enterprise of turning ethnographic data into productive ideas and concepts. Paul Atkinson enables us not merely to do ethnography, but truly to think ethnographically. His book will prove invaluable to students and researchers across the social sciences.
