Everything I Know About Business I Learned from the Grateful Dead - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Everything I Know About Business I Learned from the Grateful Dead write by Barry Barnes. This book was released on 2011-11-02. Everything I Know About Business I Learned from the Grateful Dead available in PDF, EPUB and Kindle. The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Lessons from the Grateful Dead write by David Meerman Scott. This book was released on 2010-08-02. Marketing Lessons from the Grateful Dead available in PDF, EPUB and Kindle. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Everything I Know About Business I Learned from the Grateful Dead
Everything I Know About Business I Learned from the Grateful Dead - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Everything I Know About Business I Learned from the Grateful Dead write by Barry Barnes. This book was released on 2011-11-02. Everything I Know About Business I Learned from the Grateful Dead available in PDF, EPUB and Kindle. The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Home Before Daylight
Home Before Daylight - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Home Before Daylight write by Steve Parish. This book was released on 2004-10-01. Home Before Daylight available in PDF, EPUB and Kindle. The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.
The Grateful Dead FAQ
The Grateful Dead FAQ - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Grateful Dead FAQ write by Tony Sclafani. This book was released on 2013-09-01. The Grateful Dead FAQ available in PDF, EPUB and Kindle. The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members, steeped in rock, folk, classical, and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion, the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock, the group became iconic without ever scoring a hit single. A large, devoted fan base – “Deadheads” – began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986, but returned the next year with a top-selling album and surprise hit single, “Touch of Grey.” By 1993, the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995, but the music lives on with a stream of live releases. In Grateful Dead FAQ, Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images, making it a must-have for both Deadheads and casual fans.
