Evolution of Destination Planning and Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evolution of Destination Planning and Strategy write by Larry Dwyer. This book was released on 2016-11-24. Evolution of Destination Planning and Strategy available in PDF, EPUB and Kindle. This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Evolution of Destination Planning and Strategy
Evolution of Destination Planning and Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evolution of Destination Planning and Strategy write by . This book was released on 2016. Evolution of Destination Planning and Strategy available in PDF, EPUB and Kindle.
Marketing Tourism Destinations
Marketing Tourism Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourism Destinations write by Ernie Heath. This book was released on 1992-04-16. Marketing Tourism Destinations available in PDF, EPUB and Kindle. Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Tourism Destination Development
Tourism Destination Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Destination Development write by Dr Brynhild Granås. This book was released on 2014-05-28. Tourism Destination Development available in PDF, EPUB and Kindle. Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.
Tourist Destination Management
Tourist Destination Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourist Destination Management write by Nazmi Kozak. This book was released on 2019-04-27. Tourist Destination Management available in PDF, EPUB and Kindle. This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
