Examination of Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Examination of Donor Loyalty write by Heather M. Schallock. This book was released on 2016. Examination of Donor Loyalty available in PDF, EPUB and Kindle. This research identifies several drives of donor loyalty and strategies to build donor loyalty. Donor satisfaction is paramount to donor loyalty. Nonprofits need to build trust with their donors to demonstrate they are making sound, transparent decisions in fulfillment of their mission and the donors' intentions, which will help donors feel a commitment toward the organizations. As donors identify more with an organization, they become more loyal. Recruiting a new donor can cost two to three times the amount of an initial gift and with half of all new donors not making another gift, a concentration on recruitment without retention is costly. Donors stop giving because of a breakdown in the drives of loyalty, financial reasons, a major event in the donor's life, disappointment with recognition, or poor communications. Fundraising goals may pressure development professionals to treat donors and their gifts as one-time transactions. Quick communication, confirming the donation was received, and showing how it will be used are important, but another action is even more crucial to relationship building. Ongoing communication--before the next ask--about what the gift accomplished, progress toward achieving the goal, and/or any relevant updates must be part of the process. Nonprofits may share this information through in-person visits, phone calls, short newsletters, emails, or website stories. Regardless of the method, organizations must remember the focus is the donors' impact. The more successfully each nonprofit builds loyalty with its donors, the more the public will view nonprofits as vital and trustworthy, which will help strengthen the entire third sector.
Building Donor Loyalty
Building Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Donor Loyalty write by Adrian Sargeant. This book was released on 2004-10-06. Building Donor Loyalty available in PDF, EPUB and Kindle. Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Donor Loyalty in College Athletics
Donor Loyalty in College Athletics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Donor Loyalty in College Athletics write by Stephen L. Shapiro. This book was released on 2008. Donor Loyalty in College Athletics available in PDF, EPUB and Kindle.
Building Donor Loyalty
Building Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Building Donor Loyalty write by Adrian Sargeant. This book was released on 2004-09-13. Building Donor Loyalty available in PDF, EPUB and Kindle. Publisher Description
The Impact of Relationship-based Philanthropy on Donor Loyalty
The Impact of Relationship-based Philanthropy on Donor Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Impact of Relationship-based Philanthropy on Donor Loyalty write by Kalynn Pempek. This book was released on 2013. The Impact of Relationship-based Philanthropy on Donor Loyalty available in PDF, EPUB and Kindle. In this literature review, the impact of relationship-based philanthropy on donor loyalty is studied. The value of relationships in philanthropy is considered, and donors' needs and desires are explored. Relationship-based philanthropy is defined and contrasted to transactional fundraising, and common misconceptions related to relationship-based philanthropy are addressed. Furthermore, barriers to implementing and practicing relationship-based philanthropy are presented. Finally, elements of donor loyalty are documented, and the impact of relationship-based philanthropy on donor loyalty is examined. Relationship-based philanthropy is a total philosophy which respects donors as individuals and recognizes that donors expect and deserve a certain level of communication from organizations they choose to support. This philosophy requires intentional and long-term development and communication strategies designed to meet donors' needs. While more scholarly research is needed to identify the extent to which relationship-based philanthropy directly enhances donor loyalty, there is evidence to suggest that donors who receive personal communications designed around their individual preferences are more loyal in their long-term giving to the organizations they support.
