Public Relations As Relationship Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Public Relations As Relationship Management write by Eyun-Jung Ki. This book was released on 2015-04-24. Public Relations As Relationship Management available in PDF, EPUB and Kindle. The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Today's Public Relations
Today's Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Today's Public Relations write by Robert L. Heath. This book was released on 2006. Today's Public Relations available in PDF, EPUB and Kindle. 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Gaining Influence in Public Relations
Gaining Influence in Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Gaining Influence in Public Relations write by Bruce K. Berger. This book was released on 2006-08-15. Gaining Influence in Public Relations available in PDF, EPUB and Kindle. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Exploring Professional Relationships in Public Relations
Exploring Professional Relationships in Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Exploring Professional Relationships in Public Relations write by Elizabeth Yeomans. This book was released on 2013. Exploring Professional Relationships in Public Relations available in PDF, EPUB and Kindle.
Key Concepts in Public Relations
Key Concepts in Public Relations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Key Concepts in Public Relations write by Bob Franklin. This book was released on 2009-03-05. Key Concepts in Public Relations available in PDF, EPUB and Kindle. "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
