Exploring Transmedia Journalism in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Exploring Transmedia Journalism in the Digital Age write by Gambarato, Renira Rampazzo. This book was released on 2018-02-16. Exploring Transmedia Journalism in the Digital Age available in PDF, EPUB and Kindle. Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Handbook of Research on Transmedia Storytelling and Narrative Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Transmedia Storytelling and Narrative Strategies write by Y?lmaz, Recep. This book was released on 2018-07-06. Handbook of Research on Transmedia Storytelling and Narrative Strategies available in PDF, EPUB and Kindle. Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Transmedia Storytelling
Transmedia Storytelling - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Transmedia Storytelling write by Max Giovagnoli. This book was released on 2011. Transmedia Storytelling available in PDF, EPUB and Kindle. Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Spreadable Media
Spreadable Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Spreadable Media write by Henry Jenkins. This book was released on 2018-04-03. Spreadable Media available in PDF, EPUB and Kindle. "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
Transmedia Change
Transmedia Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Transmedia Change write by Kevin Moloney. This book was released on 2022-03-10. Transmedia Change available in PDF, EPUB and Kindle. This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.
