Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games write by David W. Pan. This book was released on 2015. Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games available in PDF, EPUB and Kindle. This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket holders at this level tend to place a great importance on performance-related variables, probably because football is viewed as the national sport. Secondly, the respective effect of selected variables on the identified factors was assessed so as to understand how to efficiently conduct marketing efforts. The findings rendered a series of justifications for formulating market-segment specific strategies for the sale of season tickets. Numerous pertinent issues also were raised and discussed in the study.
Economics Of Intercollegiate Sports, The (Second Edition)
Economics Of Intercollegiate Sports, The (Second Edition) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Economics Of Intercollegiate Sports, The (Second Edition) write by John C Leadley. This book was released on 2014-10-21. Economics Of Intercollegiate Sports, The (Second Edition) available in PDF, EPUB and Kindle. Why do universities place so much emphasis on athletics? Are the salaries of head coaches excessive? Should student-athletes be paid? Why is there so much cheating in college sports? Should athletic departments be subsidized by the university? Does Title IX unfairly discriminate against men's sports? This textbook is designed to help teach students about the business of college sports, particularly the big-money sports of football and basketball, allowing them to answer these and other important questions. The book provides undergraduate students with the information and economic tools to analyze the behavior of the NCAA, athletic conferences, and individual colleges and universities in the market for college sports. Specific topics include the markets for athletes and coaches, the importance of athletics for colleges and universities, the finances of athletic departments, the influence of the media in commercializing college sports, issues of race and gender, and the possibilities for reforming college sports.
Business Research Yearbook
Business Research Yearbook - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Business Research Yearbook write by . This book was released on 2007. Business Research Yearbook available in PDF, EPUB and Kindle.
Correlates of Season Ticket Renewal Behavior in College Football
Correlates of Season Ticket Renewal Behavior in College Football - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Correlates of Season Ticket Renewal Behavior in College Football write by Rachel Lee Scott. This book was released on 2017. Correlates of Season Ticket Renewal Behavior in College Football available in PDF, EPUB and Kindle. The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.
Developing Collegiate Football Marketing Strategies Using Market Characteristics and Factors that Affect Attendance
Developing Collegiate Football Marketing Strategies Using Market Characteristics and Factors that Affect Attendance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Developing Collegiate Football Marketing Strategies Using Market Characteristics and Factors that Affect Attendance write by Brian Tony Asbill. This book was released on 1995. Developing Collegiate Football Marketing Strategies Using Market Characteristics and Factors that Affect Attendance available in PDF, EPUB and Kindle.
