Fashion Buying and Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying and Merchandising write by Rosy Boardman. This book was released on 2020-05-10. Fashion Buying and Merchandising available in PDF, EPUB and Kindle. Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Fashion Buying
Fashion Buying - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying write by David Shaw. This book was released on 2017-01-12. Fashion Buying available in PDF, EPUB and Kindle. Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Fashion Merchandising
Fashion Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Merchandising write by James Clark. This book was released on 2020-11-16. Fashion Merchandising available in PDF, EPUB and Kindle. Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Fashion Buying & Merchandising
Fashion Buying & Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying & Merchandising write by Sidney Packard. This book was released on 1983. Fashion Buying & Merchandising available in PDF, EPUB and Kindle.
Fashion Buying and Merchandising
Fashion Buying and Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying and Merchandising write by Sidney Packard. This book was released on 1976. Fashion Buying and Merchandising available in PDF, EPUB and Kindle.
