Fashion Marketing Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Marketing Communications write by Gaynor Lea-Greenwood. This book was released on 2013-03-18. Fashion Marketing Communications available in PDF, EPUB and Kindle. Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Fashion Marketing and Communication
Fashion Marketing and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Marketing and Communication write by Olga Mitterfellner. This book was released on 2019-11-14. Fashion Marketing and Communication available in PDF, EPUB and Kindle. Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Fashion Marketing and Communications
Fashion Marketing and Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Marketing and Communications write by OLGA. MITTERFELLNER. This book was released on 2024-11-19. Fashion Marketing and Communications available in PDF, EPUB and Kindle. Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination of theory and practice, the book covers subjects including historical advertising and PR, modern consumerism, contemporary marketing techniques, international, sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. Brand new case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context. Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of Fashion Marketing, Brand Management and Communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.
Fashion Promotion
Fashion Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Promotion write by Gwyneth Moore. This book was released on 2021-01-14. Fashion Promotion available in PDF, EPUB and Kindle. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Basics Fashion Management 02: Fashion Promotion
Basics Fashion Management 02: Fashion Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Fashion Management 02: Fashion Promotion write by Gwyneth Moore. This book was released on 2012-11-01. Basics Fashion Management 02: Fashion Promotion available in PDF, EPUB and Kindle. Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
