Fashion Merchandising

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Release : 2020-11-16
Genre : Business & Economics
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Book Rating : 891/5 ( reviews)

Fashion Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Merchandising write by James Clark. This book was released on 2020-11-16. Fashion Merchandising available in PDF, EPUB and Kindle. Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Basics Fashion Management 01

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Release : 2011-12-01
Genre : Design
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Book Rating : 840/5 ( reviews)

Basics Fashion Management 01 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Basics Fashion Management 01 write by Virginia Grose. This book was released on 2011-12-01. Basics Fashion Management 01 available in PDF, EPUB and Kindle. Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

Fashion Buying and Merchandising

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Release : 2020-05-10
Genre : Business & Economics
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Book Rating : 987/5 ( reviews)

Fashion Buying and Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Buying and Merchandising write by Rosy Boardman. This book was released on 2020-05-10. Fashion Buying and Merchandising available in PDF, EPUB and Kindle. Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

CAD for Fashion Design and Merchandising

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Release : 2013-02-20
Genre : Design
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Book Rating : 639/5 ( reviews)

CAD for Fashion Design and Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook CAD for Fashion Design and Merchandising write by Stacy Stewart Smith. This book was released on 2013-02-20. CAD for Fashion Design and Merchandising available in PDF, EPUB and Kindle. It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

The World of Fashion Merchandising

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Release : 2003
Genre : Business & Economics
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Book Rating : 918/5 ( reviews)

The World of Fashion Merchandising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The World of Fashion Merchandising write by Mary Gorgen Wolfe. This book was released on 2003. The World of Fashion Merchandising available in PDF, EPUB and Kindle. Brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion.