Marketing and Feminism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Feminism write by Miriam Catterall. This book was released on 2000. Marketing and Feminism available in PDF, EPUB and Kindle. This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.
Feminist Perspectives on Advertising
Feminist Perspectives on Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Feminist Perspectives on Advertising write by Kim Golombisky. This book was released on 2018-11-29. Feminist Perspectives on Advertising available in PDF, EPUB and Kindle. This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Measuring Up
Measuring Up - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Measuring Up write by Vickie Rutledge Shields. This book was released on 2002. Measuring Up available in PDF, EPUB and Kindle. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture.
Feminists, Feminisms, and Advertising
Feminists, Feminisms, and Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Feminists, Feminisms, and Advertising write by Kim Golombisky. This book was released on 2017-10-16. Feminists, Feminisms, and Advertising available in PDF, EPUB and Kindle. Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Stereotypes Galore! Women's Emancipation as Reflected in Advertising
Stereotypes Galore! Women's Emancipation as Reflected in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Stereotypes Galore! Women's Emancipation as Reflected in Advertising write by Gesa Biermann. This book was released on 2011. Stereotypes Galore! Women's Emancipation as Reflected in Advertising available in PDF, EPUB and Kindle. A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby formula and marvels at her almost blindinghly clean dishes, then turns to the camera with a smile on her face that suggests she could not imagine a more satisfying life. This description might sound a little old fashioned and restricting, but it is commonly conveyed to us through advertising, even today. (...).
