Fintech Marketing: From Start to Now - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fintech Marketing: From Start to Now write by Dmitrii Egorenkov. This book was released on 2024-04-24. Fintech Marketing: From Start to Now available in PDF, EPUB and Kindle. Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing.
FinTech in Germany
FinTech in Germany - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook FinTech in Germany write by Gregor Dorfleitner. This book was released on 2017-03-17. FinTech in Germany available in PDF, EPUB and Kindle. This book focuses on market developments of crowdfunding, crowdinvesting, crowdlending, social trading, robo-advice, personal financial management, online payment and mobile payment in Germany. FinTech companies are an important driver of innovation in the financial industry. By making financial transactions more user-friendly and transparent, these firms potentially contribute to financial stability and economic growth. The authors define and categorize the different market segments that have emerged. They further provide an assessment of current market volumes and make forecasts for the next 5, 10 and 20 years. Particular attention is given to the empirical findings resulting from scholarly research. Furthermore, the authors evaluate how the German FinTech market ranks relative to international standards. This book will appeal to finance and entrepreneurship researchers as well as practitioners from banking and tech industries. “This book offers a fresh and fascinating look at the FinTech market. The authors provide a rigorous economic analysis of the FinTech market in Germany and offer many insights that are of interest to practitioners, academics, and policymakers alike.” –Professor Douglas Cumming, Schulich School of Business “Germany is one of the fastest growing FinTech markets in Europe. This book not only provides a comprehensive and systematic overview on the developments and actors, but undertakes a visionary outlook on the forthcoming decades based on scientific methods.” –Dr. Thomas Puschmann, Head of Swiss FinTech Innovation Lab
How to Start-up
How to Start-up - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Start-up write by Ionut Vilceanu. This book was released on 2023-01-20. How to Start-up available in PDF, EPUB and Kindle. "How to Start-up: From Idea to ICO" is a book for anyone who has a business idea that can be applied in areas such as Crypto, FinTech, NFTs, Assets Tokenization & Fractionality, and in general compatibility with Blockchain technology, but they need a spark to get started, or a practical guide, tested advice & solutions, marketing strategies, and above all methods to attract the team, advisors, and most importantly: the necessary funds! COINsiglieri.com has been on the market since 2017 and has assisted with enough projects to have a clear picture of the tactics that work and have a solid ROI. We have global best-in-class partners from all vital industries for the Blockchain industry, and we are here to guide you every step of the way and assist you in putting everything we discussed in the book into action. The reading is simple, for beginners to intermediates, with defined terminology and specific examples from the market, and it is compact enough that you can finish it in less than a weekend, so you can start strong on Monday without any further excuses. There are numerous books on the market that explain "How to...", but we believe that this one does provide concrete solutions for the Crypto niche as well as services aimed to tackle difficulties such as: How should the story be told? How should I put it? Who is the best business advisor for me? I don't have a large enough network for a community to rally around me, and I don't know enough venture capital firms to submit my pitch. How and from whom should money be requested? I can’t afford to apply for an EU crypto license. Lastly, we introduced our agency and some of the services we do, as well as the one-stop-shop concept and the benefits of working with us. If you need mentoring and a workspace, you can also find me at local incubators, where I mentor crypto start-ups. Enjoy your reading! COINsiglieri.com team Message from the author: I'm thrilled to share with you all, my book, "How to Start-up". As someone who has spent over 15 years trading Stocks, FX & Crypto, as well as working too many years in Business Development in five different countries, I believe I have a unique perspective to share with those looking to start their own business. I tried to cover everything from identifying a profitable business idea, to raising funding and scaling your company, in this book. Whether you're a complete beginner or have some experience in the startup world, I believe you'll find this guide useful. I wrote this book with the objective of making it accessible to anyone, regardless of their background or level of experience. My target is, together with COINsiglieri, to assist as many people as possible to turn their idea into the next successful ICO. I sincerely hope you find this book helpful. Ionut Vilceanu
The Economics of Fintech
The Economics of Fintech - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Economics of Fintech write by Sahoko Kaji. This book was released on 2021-02-20. The Economics of Fintech available in PDF, EPUB and Kindle. This book is a collection of academic lectures given on fintech, a topic that has been written about extensively but only from a business or technological point of view. In contrast to other publications on the subject, this book shows the reader how fintech should be understood in relation to economics, financial theory, policy, and law. It provides introductory explanations on fintech-related concepts and instruments such as blockchains, crypto assets, machine learning, high-frequency trading, and AI. The collected lectures also point to surrounding issues including start-ups, monetary policy, asset management, cyber and other security, and stability of financial systems. The authors include professors, a former central bank official, current officials at Japan’s Financial Services Authority, a lawyer, the former dean of the Asian Development Bank Institute, and private sector professionals at the frontline of fintech. The book is most suitable for those both within and outside of academia who are beginning to learn about fintech and wish to successfully take part in the revolution that is certain to have wide-ranging effects on our economy and society.
FinTech strategies. How do FinTech start-ups position themselves in the banking sector?
FinTech strategies. How do FinTech start-ups position themselves in the banking sector? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook FinTech strategies. How do FinTech start-ups position themselves in the banking sector? write by Felix-Sebastian Ament. This book was released on 2020-10-20. FinTech strategies. How do FinTech start-ups position themselves in the banking sector? available in PDF, EPUB and Kindle. Research Paper (undergraduate) from the year 2020 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, The FOM University of Applied Sciences, Hamburg, course: Strategic Corporate Management, language: English, abstract: The goal of this thesis is to analyse the strategies of FinTechs. The paper should give an orientation on how FinTechs position themselves in the traditional banking sector. This is done with help of a case study. For this purpose, the decisive developments, and drivers of the FinTech industry will be described first after a narrowing of the term FinTech and its subcategories. In the case study, the environment of Bank N26 is first examined using a PESTEL analysis. Based on the insights gained, the strengths and weaknesses of the online bank are adapted using a SWOT3 analysis. Finally, the evaluation and recommendation include the formulation of Strategic Fields of Action for Bank N26. Since a more detailed discussion of implementation would go beyond the scope of this text, the work concentrates exclusively on the strategically relevant factors and makes only concrete recommendations for strategy orientation but not for implementation. In recent years, the FinTech industry has been able to collect considerable Investments. While the number of newly founded FinTech Start-Ups is decreasing, especially FinTech companies from the Banking Sector FinTech can collect large sums in the later funding rounds. In absolute terms, the USA dominates both operationally and in total investments. The UK also plays a major role in the European environment. Technology has been adopted by the banks at a very early stage in the electronic markets, but the impression arises that young FinTech Start-Ups often reach the end customer better and satisfy needs more efficiently. For established financial companies, the question is how they can respond to changing user behaviour and how they can interact with these new market participants. FinTech Start-Ups, contrary, face the challenge of differentiating themselves from existing business models.
