FinTech strategies. How do FinTech start-ups position themselves in the banking sector? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook FinTech strategies. How do FinTech start-ups position themselves in the banking sector? write by Felix-Sebastian Ament. This book was released on 2020-10-20. FinTech strategies. How do FinTech start-ups position themselves in the banking sector? available in PDF, EPUB and Kindle. Research Paper (undergraduate) from the year 2020 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, The FOM University of Applied Sciences, Hamburg, course: Strategic Corporate Management, language: English, abstract: The goal of this thesis is to analyse the strategies of FinTechs. The paper should give an orientation on how FinTechs position themselves in the traditional banking sector. This is done with help of a case study. For this purpose, the decisive developments, and drivers of the FinTech industry will be described first after a narrowing of the term FinTech and its subcategories. In the case study, the environment of Bank N26 is first examined using a PESTEL analysis. Based on the insights gained, the strengths and weaknesses of the online bank are adapted using a SWOT3 analysis. Finally, the evaluation and recommendation include the formulation of Strategic Fields of Action for Bank N26. Since a more detailed discussion of implementation would go beyond the scope of this text, the work concentrates exclusively on the strategically relevant factors and makes only concrete recommendations for strategy orientation but not for implementation. In recent years, the FinTech industry has been able to collect considerable Investments. While the number of newly founded FinTech Start-Ups is decreasing, especially FinTech companies from the Banking Sector FinTech can collect large sums in the later funding rounds. In absolute terms, the USA dominates both operationally and in total investments. The UK also plays a major role in the European environment. Technology has been adopted by the banks at a very early stage in the electronic markets, but the impression arises that young FinTech Start-Ups often reach the end customer better and satisfy needs more efficiently. For established financial companies, the question is how they can respond to changing user behaviour and how they can interact with these new market participants. FinTech Start-Ups, contrary, face the challenge of differentiating themselves from existing business models.
FinTech Strategy
FinTech Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook FinTech Strategy write by Pável Reyes-Mercado. This book was released on 2021-07-08. FinTech Strategy available in PDF, EPUB and Kindle. This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.
Revolutionary Challenges and Opportunities of Fintech
Revolutionary Challenges and Opportunities of Fintech - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Revolutionary Challenges and Opportunities of Fintech write by Shweta Anand. This book was released on 2024-05-13. Revolutionary Challenges and Opportunities of Fintech available in PDF, EPUB and Kindle. This book explores the emergence of artificial intelligence blended with financial concepts as a promising new area in business and technology—financial technology, or fintech. The book introduces the very relevant concepts of fintech, its financial derivatives, management information systems, and artificial intelligence and provides tools to find solutions to complex problems in the finance and investment domain. The case studies provide firsthand knowledge of real problems faced by the industry and highlights the thought processes in resolution of complex problems. Topics address the global adoption of fintech, fintech disruptions in the financial sector, the use of machine learning and artificial intelligence to increase the effectiveness of financial trading algorithms, fintech in retail banking and risk management, inbound marketing as well as internal marketing for fintech, fintech in the international education sector, and more. Both business professionals and those in the technical industry will find this book to be of great use. It will be quite helpful for both professionals and students in the fields of finance and artificial intelligence.
Innovative Strategies for Implementing FinTech in Banking
Innovative Strategies for Implementing FinTech in Banking - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovative Strategies for Implementing FinTech in Banking write by Albastaki, Yousif Abdullatif. This book was released on 2020-08-28. Innovative Strategies for Implementing FinTech in Banking available in PDF, EPUB and Kindle. FinTech is encouraging various new practices, such as diminishing the use of cash in different countries, increasing rate of mobile payments, and introducing new algorithms for high-frequency trading across national boundaries. It is paving the way for new technologies emerging in the information technology scene that allow financial service firms to automate existing business processes and offer new products, including crowdfunding or peer-to-peer insurance. These new products cater to hybrid client interaction and customer self-services, changing the ecosystem by increasing outsourcing for focused specialization by resizing and leading to new ecosystems and new regulations for encouraging FinTech. However, such new ecosystems are also accompanied by new challenges. Innovative Strategies for Implementing FinTech in Banking provides emerging research exploring the theoretical and practical aspects of technology inclusion in the financial sector and applications within global financing. It provides a clear direction for the effective implementation of FinTech initiatives/programs for improving banking financial processes, financial organizational learning, and performance excellence. Featuring coverage on a broad range of topics such as artificial intelligence, social financing, and customer satisfaction, this book encourages the management of the financial industry to take a proactive attitude toward FinTech, resulting in a better decision-making capability that will support financial organizations in their journey towards becoming FinTech-based organizations. As such, this book is ideally designed for financial analysts, finance managers, finance administrators, banking professionals, IT consultants, researchers, academics, students, and practitio
Fintech Marketing: From Start to Now
Fintech Marketing: From Start to Now - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fintech Marketing: From Start to Now write by Dmitrii Egorenkov. This book was released on 2024-04-24. Fintech Marketing: From Start to Now available in PDF, EPUB and Kindle. Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing.
