Formative Research in Social Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Formative Research in Social Marketing write by Krzysztof Kubacki. This book was released on 2016-10-07. Formative Research in Social Marketing available in PDF, EPUB and Kindle. This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Hands-On Social Marketing
Hands-On Social Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hands-On Social Marketing write by Nedra Kline Weinreich. This book was released on 1999-06-14. Hands-On Social Marketing available in PDF, EPUB and Kindle. This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Social Marketing and Social Change
Social Marketing and Social Change - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Marketing and Social Change write by R. Craig Lefebvre. This book was released on 2013-01-18. Social Marketing and Social Change available in PDF, EPUB and Kindle. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Social Marketing Research for Global Public Health
Social Marketing Research for Global Public Health - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Marketing Research for Global Public Health write by W. Douglas Evans. This book was released on 2016-06-15. Social Marketing Research for Global Public Health available in PDF, EPUB and Kindle. Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
Embedded Case Study Methods
Embedded Case Study Methods - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Embedded Case Study Methods write by Roland W. Scholz. This book was released on 2002. Embedded Case Study Methods available in PDF, EPUB and Kindle. In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.
