Freeconomics: Do consumers tend to discriminate pay-models for information goods? - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Freeconomics: Do consumers tend to discriminate pay-models for information goods? write by Felix Baumann. This book was released on 2013-01-14. Freeconomics: Do consumers tend to discriminate pay-models for information goods? available in PDF, EPUB and Kindle. Seminar paper from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,7, University of Applied Sciences Karlsruhe, language: English, abstract: The paper describes major aspects of the “New Economy” to understand the situation in this global and interlinked sector, which favors intangible things. The focus of the paper lies on an analysis of the “Freeconomy” phenomenon implementing microeconomic concepts as well as models from behavioral economics to observe demand side tendencies towards free information goods. The final purpose lies in illustrating appropriate competitive business strategies to face the “gratis culture”.
Digital Transformation in The Recording Industry
Digital Transformation in The Recording Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Transformation in The Recording Industry write by Anna Anetta Janowska. This book was released on 2023-12-13. Digital Transformation in The Recording Industry available in PDF, EPUB and Kindle. The recording industry has famously been transformed by technology throughout its entire history. The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors. As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.
Economics: AS and A Level
Economics: AS and A Level - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Economics: AS and A Level write by Colin Bamford. This book was released on 2002-01-31. Economics: AS and A Level available in PDF, EPUB and Kindle. Endorsed by CIE and written for the CIE syllabus. Economics: AS Level and A Level equips students with the skills needed to succeed in the examination, and describes how these skills and concepts will be examined by CIE.
Managing Media and Digital Organizations
Managing Media and Digital Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Media and Digital Organizations write by Eli M. Noam. This book was released on 2019. Managing Media and Digital Organizations available in PDF, EPUB and Kindle. What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover--in a jargonless, non-technical way--the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The books interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field--the management of information resources and products--to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.
Media and Digital Management
Media and Digital Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media and Digital Management write by Eli M. Noam. This book was released on 2019-01-23. Media and Digital Management available in PDF, EPUB and Kindle. Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
