Selling Ronald Reagan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Selling Ronald Reagan write by Gerard DeGroot. This book was released on 2015-09-23. Selling Ronald Reagan available in PDF, EPUB and Kindle. Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
From Ronald to Donald
From Ronald to Donald - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook From Ronald to Donald write by Edwin G. Oswald. This book was released on 2024-01-09. From Ronald to Donald available in PDF, EPUB and Kindle. On November 4, 1980, American voters gave Ronald Reagan a 41-state Electoral College landslide. The man this mandate carried into the White House was largely compounded of mythology. Like most compelling mythologies, Reagan's was a synthesis of celebrity as well as emotional, intellectual, and cultural streams. Throughout his eight years in the oval office, the "Great Communicator" was largely successful in shaping the soul of America to reflect his durable mantra that "government is the problem." That same American soul later embraced Donald Trump--a president who, the authors argue, would have appalled Reagan. Reagan's myth persists, and by understanding his time in office in the context of American history and of the American presidency, we can understand how a transformative president created more than policy by also shaping culture with the instrumental force of mythology. This book attempts to neither praise nor bury Reagan but to explain him in non-partisan terms of contemporary popular mythology. The authors examine his legacy in his war on "big government," which still drives politics, economic policy, and culture, even in Trump's era. They make the case that understanding the mythology at work is a necessary step toward healing American politics and saving American democracy.
Ronald Reagan
Ronald Reagan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ronald Reagan write by Robert Dallek. This book was released on 1999. Ronald Reagan available in PDF, EPUB and Kindle. Few American politicians have enjoyed greater popularity than Ronald Reagan. Robert Dallek presents a portrait of the man and his politics - from his childhood years through the California governorship to the first years of the presidency.
The Rise of Ronald Reagan
The Rise of Ronald Reagan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rise of Ronald Reagan write by Bill Boyarsky. This book was released on 1968. The Rise of Ronald Reagan available in PDF, EPUB and Kindle. An account of President Reagan's Hollywood career as an actor and a union leader in the Screen Actors Guild, his term as President of the Board of Regents of the University of California, and his first year as Governor of that state.
Ronald Reagan
Ronald Reagan - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ronald Reagan write by Britannica Educational Publishing. This book was released on 2012-12-01. Ronald Reagan available in PDF, EPUB and Kindle. Witty and charming, Ronald Reagan could as easily enchant political assemblies as he could movie-goers. As the first U.S. president to reach the White House by way of Hollywood, Reagan may have seemed an unlikely candidate. But throughout his life, Reagan had demonstrated a talent and passion for politics, even during his time as an actor, and his combination of knowledge and charisma won over voters. Readers examine Ronald Reagans life and career, from his boyhood to the successes and challenges connected to his administration to his final days.
