Fundamentals of Sensory Perception / Making Sense in Psychology Pack - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Sensory Perception / Making Sense in Psychology Pack write by Avi Chaudhuri. This book was released on 2012-08-01. Fundamentals of Sensory Perception / Making Sense in Psychology Pack available in PDF, EPUB and Kindle. This comprehensive introduction to the senses explains how physical stimuli are transformed into signals in the nervous system and how the brain uses those signals to understand the world. Whereas most texts in the field begin by covering vision, this trailblazing work offers students a solidgrounding in the principles of perceptual measurement and the biological mechanisms that make perception possible before introducing the somatosensory and then the olfactory system. This innovative presentation ensures that students have a firm grasp of the basics before they approach thecomplexities of hearing and vision, making Fundamentals of Sensory Perception an indispensable introduction to sensation and perception.
Essentials of Sensation and Perception
Essentials of Sensation and Perception - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Essentials of Sensation and Perception write by George Mather. This book was released on 2014-01-21. Essentials of Sensation and Perception available in PDF, EPUB and Kindle. The study of sensation and perception looks at how we acquire, process, and interpret information about the outside world. By describing key ideas from first principles, this straightforward introduction provides easy access to the basic concepts in the subject, and incorporates the most recent advances with useful historical background. The text takes a uniquely integrative approach, highlighting fundamental findings that apply across all the senses - including vision, hearing, touch, pain, balance, smell and taste - rather than considering each sense in isolation. Several pedagogical features help students to engage with the material. ‘Key Term’ and ‘Key Concept’ boxes describe technical terms and concepts whilst ‘Question’ boxes relate the material to everyday questions about perception. Each chapter ends with suggestions for further reading, and the final chapter draws together the material from the previous chapters, summarizing the broad principles described, and outlining some major unresolved issues. Assuming no prior knowledge, this book is an accessible and up-to-date overview of the processes of human sensation and perception. Presented in full color, it is an ideal introduction for pre-undergraduate and first year undergraduate students on courses in psychology, as well as neuroscience and biology.
In Touch with the Future
In Touch with the Future - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook In Touch with the Future write by Alberto Gallace. This book was released on 2014. In Touch with the Future available in PDF, EPUB and Kindle. This book explores the science of touch. It brings together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness) and tactile attention.
Making Sense of Things
Making Sense of Things - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Sense of Things write by Fredrik Fahlander. This book was released on 2010. Making Sense of Things available in PDF, EPUB and Kindle.
Psychological Foundations of Marketing
Psychological Foundations of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Psychological Foundations of Marketing write by Allan J Kimmel. This book was released on 2018-01-12. Psychological Foundations of Marketing available in PDF, EPUB and Kindle. This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
