Fundamentals of Sport Marketing

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Author :
Release : 2013
Genre : Sports
Kind :
Book Rating : 403/5 ( reviews)

Fundamentals of Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Sport Marketing write by Brenda G. Pitts. This book was released on 2013. Fundamentals of Sport Marketing available in PDF, EPUB and Kindle. "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

Fundamentals of Sport Management

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Author :
Release : 2013-02-04
Genre : Business & Economics
Kind :
Book Rating : 399/5 ( reviews)

Fundamentals of Sport Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Sport Management write by Robert E. Baker. This book was released on 2013-02-04. Fundamentals of Sport Management available in PDF, EPUB and Kindle. Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: • Chapter objectives and opening scenarios introduce important concepts in each chapter. • Management Insights explain the background of relevant sport management issues. • Quick Facts highlight surprising facts about sport management. • International Application sidebars detail the global significance of and global applications for sport busines• Success •Story segments profile individuals working in sport management. • Quotes offer meaningful insights from experts in the field. • The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.

Sport Marketing

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Author :
Release : 2021-03-12
Genre : Sports
Kind :
Book Rating : 628/5 ( reviews)

Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Marketing write by Windy Dees. This book was released on 2021-03-12. Sport Marketing available in PDF, EPUB and Kindle. "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Fundamentals of Sport Management

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Author :
Release : 2013
Genre : Business & Economics
Kind :
Book Rating : 084/5 ( reviews)

Fundamentals of Sport Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Sport Management write by Robert E. Baker. This book was released on 2013. Fundamentals of Sport Management available in PDF, EPUB and Kindle. Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.

Fundamentals of Sports Ethics

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Author :
Release : 2017-01-09
Genre : Sports
Kind :
Book Rating : 496/5 ( reviews)

Fundamentals of Sports Ethics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fundamentals of Sports Ethics write by Gregg Twietmeyer. This book was released on 2017-01-09. Fundamentals of Sports Ethics available in PDF, EPUB and Kindle.