Never Use Futura - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Never Use Futura write by Douglas Thomas. This book was released on 2017-10-31. Never Use Futura available in PDF, EPUB and Kindle. It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Futura
Futura - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Futura write by . This book was released on 2017-10-31. Futura available in PDF, EPUB and Kindle. This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.
Futura
Futura - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Futura write by Futura. This book was released on 2020-10-28. Futura available in PDF, EPUB and Kindle. The most in-depth and comprehensive survey of the life and career of one of the pioneering artists of the original graffiti generation. Having forged his graphic style painting subways in New York in the late 1970s, Futura was among the first graffiti artists to be shown in contemporary galleries in the early 1980s, where his paintings shared space with works by Keith Haring, Jean-Michel Basquiat, and Kenny Scharf. As the commercialization of street culture in the 1990s inspired collaborations with fashion and lifestyle brands, Futura's work moved toward a more refined expression of his abstract graffiti style. Commissions from era-defining brands such as A Bathing Ape, Stüssy, Supreme, and Mo' Wax saw his artwork canonized as an elemental component of the street aesthetic. Collected here, among never-before-published reproductions of earlier paintings and drawings, is an archive of personal photography and ephemera that reveals how integral Futura has been to the evolution of street art and culture. Guided through more than forty years of work, and with interviews with key players in Futura's career, this is at once a definitive monograph of a legend of contemporary art and an indispensable chapter in the history of graffiti.
Futura, the Type of Today and To-morrow
Futura, the Type of Today and To-morrow - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Futura, the Type of Today and To-morrow write by Bauer type foundry, inc., New York. This book was released on 1935. Futura, the Type of Today and To-morrow available in PDF, EPUB and Kindle.
Futura-isms
Futura-isms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Futura-isms write by Futura. This book was released on 2021-02-09. Futura-isms available in PDF, EPUB and Kindle. "A collection of fascinating quotations from the legendary artist and graffiti pioneer"--
