Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications write by Meier, Andreas. This book was released on 2012-01-31. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications available in PDF, EPUB and Kindle. "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Fuzzy Methods for Customer Relationship Management and Marketing
Fuzzy Methods for Customer Relationship Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fuzzy Methods for Customer Relationship Management and Marketing write by Andreas Meier. This book was released on 2012. Fuzzy Methods for Customer Relationship Management and Marketing available in PDF, EPUB and Kindle. "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Fuzzy Classification of Online Customers
Fuzzy Classification of Online Customers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fuzzy Classification of Online Customers write by Nicolas Werro. This book was released on 2015-02-26. Fuzzy Classification of Online Customers available in PDF, EPUB and Kindle. This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Managing the New Customer Relationship
Managing the New Customer Relationship - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing the New Customer Relationship write by Ian Gordon. This book was released on 2013-03-21. Managing the New Customer Relationship available in PDF, EPUB and Kindle. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Customer Relationship Management
Customer Relationship Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Relationship Management write by Jon Anton. This book was released on 1996. Customer Relationship Management available in PDF, EPUB and Kindle. Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs. This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their "hard decisions" with the "soft numbers" used to measure customer relationships.
